Potrero Media Launches Consumer Resource for Insurance Education

San Francisco, CA, July 7, 2009 –  Potrero Media, a leading performance-based marketing and lead generation agency, announced the launch of Coverage.org, a comprehensive resource of general information and money saving guidance for consumers navigating the constantly changing world of insurance. The site is designed to help consumers choose the right insurance policy for their specific needs and to save as much money as possible when buying insurance.

Coverage.org is a one-stop resource that ensures that consumers have up-to-the-minute insurance information to help them address the issues they currently face in selecting health, life, auto or home insurance. In addition to providing timely information, Coverage.org is the only insurance resource that specifically focuses on helping consumers save money. Coverage.org is a complete solution for the insurance shopper's needs: consumers can read up on recent insurance news, use interactive tools to help them determine how much insurance to purchase, and those actively seeking insurance can submit a simple quote request and get access to Coverage.org's extensive network of agents.

"The insurance landscape is constantly shifting with regard to federal healthcare, changing regulations and the needs of consumers in uncertain economic times," said Rodrigo DeGuzman, Vice President of Marketing and Business Development at Potrero Media. "Coverage.org is designed to do all the research legwork so customers don't have to, and we stay up to date even as the landscape changes."

Potrero Media has always focused on enhancing the consumer experience by becoming a part of their conversation and leveraging a variety of online channels to provide the exact education and guidance they need to make the best decisions. Visit www.coverage.org to experience the most current and comprehensive consumer resource for information on health, life, auto or home insurance.

About Potrero Media Corporation

Potrero Media Corporation is a leading performance-based marketing agency specializing in search marketing, lead generation, and online publishing services for insurance companies worldwide. At Potrero Media, the consumer always comes first. This approach has helped Potrero Media build and sustain a reputation for delivering the highest quality leads in the industry. They utilize proprietary technology and offer a consultative service that puts clients ahead of the competition.