Potrero Media Featured in Best's Review

San Francisco, CA, April 29th, 2010 – Potrero Media was recently featured in an April 2010 issue of A.M. Best's news magazine, Best's Review. CEO Rick Natsch talked about the methods Potrero Media uses to position itself as a leader in a rapidly-growing industry.

"Lead quality is ultimately driven by three things: the source of the lead, how often a lead is shared, and with whom the lead is shared," said Natcsch, "That's why we primarily provide search-based leads, where potential customers have a strong intent to buy. Second, we offer exclusive leads to reduce the noise and competition involved with reaching the consumer by phone. And third, we gather disposition data, so we can create a custom plan for improving performance. As a result, quality actually improves over time."

View the article in its entirety here >>

Learn more about Potrero Media's search-based insurance leads here >>