Marketing

The best combination of creative and analytical marketing

While visitors are most acquainted with our high-quality research websites and clients are most familiar with the large number of qualified leads we generate for them, the key ingredient that brings our entire process together is slightly less tangible - our marketing expertise. Potrero Media is a performance-based marketing agency. From the industries we serve to the advertisers that we place on our sites, we make certain that we are matching up the right products with the right customers, and that we are doing it with the right messaging.

We use the most advanced visitor tracking and site analytics tools to gain insight into the behavior of our visitors. We look at what search words they use to visit our site, how long they stay, which pages they like to visit, and which links they click on. We augment these analytics with live user testing to understand how people interact with our websites and how we can continuously improve and optimize our offering.

Potrero Media did not get its track record of producing high-converting high-volume sites by accident. We are constantly testing our traffic and our web properties to isolate and determine factors that affect conversion. We conduct A/B testing on ads, landing pages, forms and even on entire websites!

We also listen to our customers - literally. We regularly solicit and address visitor feedback from our websites be it through email, newsletters, surveys, and more. We even go one step further: we talk to our clients about their customers. We're not a typical lead company that only worries about generating volume numbers; we take pains to understand if our volume is converting and why.