What We Do
Potrero Media Corporation builds content-rich web sites using best practices in search marketing so that our clients can reach potential customers when they are actively searching for relevant products and services. Our expertise is in providing search services, online publishing, lead generation, and behavioral marketing.
Marketing Expertise
Potrero Media is a performance-based marketing agency. From the industries we serve to the advertisers that we place on our sites, we make certain that we are matching up the right products with the right customers, and that we are doing it with the right messaging. From site analytics to user testing, Potrero Media takes advantage of the latest analytics tools and trends in online marketing, while at the same time applying best practices of traditional creative advertising and direct marketing.
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Search Services
Our dedicated search teams leverage years of experience and proprietary tools to design comprehensive strategies that maximize ROI. Our paid search team is consistently recognized by clients and competitors alike as the best in the industry. We continually build and refine our tools to stay ahead of changes in the marketplace so that our bid positions are optimized. Our organic search team only uses best-practice techniques - from establishing site architecture, to building appropriate linking strategies, to providing quality content - in order to ensure that the sites we build achieve long-term ranking success.
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Online Publishing
Potrero Media currently works with over 100 writers and 25 designers to produce quality web sites on a variety of subjects. The goal is to provide informative content that consumers find useful and relevant to their needs. Advertisers choose to appear on these sites for three main reasons: 1) because they want to appear where potential customers are searching; 2) because they want to be associated with the high-quality content we provide; and 3) because pricing is performance-based.
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Lead Generation & Customer Acquisition
"Leads are the currency of the Web." At Potrero Media, we know that leads are more than just data. It isn't just about accurate contact information (although that is important), it is about people who are genuinely interested in the products and services our clients offer. People who want to transact. Our ability to tap into this market leads to high back-end conversions for our clients, which contributes to their bottom line. By taking advantage of our perfomance-based pricing, our clients are able to grow their customer base with little or no risk.
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