Technology

Building innovative tools to maximize success

Potrero Media’s approach is anchored by our suite of proprietary systems.  Our industry-leading tools enable us to deliver high-quality leads to our advertisers and at the same time provide the most relevant and compelling experience to our website visitors. 

Paid Search Technology

With millions of keywords to manage across the major search engines, we identified and addressed the need for a comprehensive bid management tool.  Our proprietary tools give us the ability to manage keywords across accounts and engines, limiting risk and ensuring optimum positioning for all terms.  This solution keeps costs low while maximizing exposure, improving ROI across the board.

Lead Validation

Our Engineering team has developed extensive validation algorithms to ensure the leads we deliver are of the highest quality.  We take extensive measures to confirm that the information we deliver is accurate, relevant, and within each client’s specifications.

Lead Delivery

Our industry-leading lead delivery system is the envy of our competition.  We designed our lead delivery system with scalability and ease-of-use in mind, offering a wide range of options customizable for your needs.  Our secure solution offers a choice of real-time or batch lead transmission, integrating into client call centers using any variety of methods including XML, PGP encrypted email, http post, SOAP, and SMS.  Clients also have the freedom to log into our online interface at any time to review delivered leads, review invoicing reports, or provide feedback on the quality of a lead they received.

Voice Leads (Telephony)

Our Voice Lead system enables real-time live customer delivery, enhancing the site visitor’s experience and significantly increasing conversion.  With our system, customers have the ability to request immediate contact with a broker or agent in our network, and we can connect them to your phone with a click of a mouse.